Piracy can’t be stopped so companies should stop punishing paying customers with stupid DRM stuff (cough UBISOFT cough BLIZZARD) and just realize that if their stuff is good, the people who want to pay for it are going to pay for it regardless of the ability to download it off pirate bay. They also need to realize a pirated copy is not a lost sale, this isn’t a grocery store, games aren’t fruit that are in harvestable numbers on trees…this is the digital age, games are bits of data floating on servers that take up no shelf space and only minimal disk space. Someone pirating a game doesn’t meant that’s one less game that can be bought. There is no overhead in that respect. Bandwidth is the only overhead in distributing games digitally and bandwidth is a minimal cost absorbed by a few sales. Companies need spend their R&D money finding ways to make stuff easier to buy, not more difficult to steal.
When it comes to my games, I don’t care. It would be great if the Million+ people that pirated SMB paid for it…but no amount of DRM would have converted those people to paying customers. Instead what those million+ people did was talk about the game which gains us currently and will gain our next game more legitimate sales. We’ve had countless emails from people saying they pirated the game, loved it, and then purchased a copy on Steam or XBLA. So yea, I don’t care. I’d prefer people buy it because I worked hard on it but at the end of the day, the reality is people aren’t always going to do that. I can sit here wishing all day and think of the money we could have had if everyone that played it bought it but that’s silly. If I could wish for stuff I would wish away diabetes so I could drink Orange Juice without taking insulin…not that people would stop pirating my games.
Yeah. He gets it.
Reblogging for the truth.
I wish more people got that, though. As I said previously, piracy is not the problem, obscurity is.